Overview
Yacht & More is a Pula-based WooCommerce store specializing in electric outboard motors (Remigo), luxury family RIB boats (Aquilea), and cooling systems for yachts and boats (UNIQOOL). Slavonika built a storefront designed to sell high-ticket, low-frequency nautical equipment to boat owners who expect the same elegance online as on the water.
The Challenge
Built on WordPress + WooCommerce with full cart and account functionality, the homepage is led by a cinematic Slider Revolution hero — video and full-bleed yacht photography — rather than a product grid, setting a luxury tone before any price appears. Remigo, Aquilea, and UNIQOOL each get their own navigation entry and landing page, keeping the technical differences between an electric motor, a RIB, and a cooling system clear at a glance. Every hero slide repeats a single “Send an Inquiry” CTA, giving high-intent visitors a lower-friction route than checkout for big-ticket questions.
The Solution
Electric motors, yacht cooling units, and premium RIBs aren’t impulse buys — they’re considered purchases with few but highly qualified buyers. The site needed to feel as premium as the hardware itself, keep three distinct technical product lines easy to tell apart, and give serious buyers a fast path to a direct inquiry rather than relying on cart checkout alone.